GenSELECT Heifer is the first genomic tool designed specifically for commercial Hereford producers to make more informed choices about their breeding females or commercial heifers. Designed for precise genomic insight into an individual female’s genetic potential.

GenSELECT Heifer delivers results across 11 maternal, growth and carcase traits relevant to the commercial supply chain.

GenSELECT Heifer complements other methods of selection including phenotypic evaluation, age, weight and pedigree information while providing information on hard to measure traits or traits that are measured later in life.

Genetic prediction for indexes relevant to the market the animals are in. The Sustainability Production Index for Australian animals and the Hereford Prime Index for New Zealand based animals.

Suitable for female beef cattle.

Compatible with BVD testing.*

*BVD results will be reported separately to your GenSELECT results.

GenSELECT Steer is the first genomic tool designed specifically for commercial Hereford producers to gain more insight into a steers market pathway suitability.

Designed for precise genomic insight into an individual steers genetic potential, GenSELECT Steer delivers results across 6 growth and carcase traits relevant to the commercial supply chain.

GenSELECT Steer complements other methods of selection including phenotypic evaluation, age, weight and pedigree information while providing information on hard to measure traits or traits that are measured later in life.

This product is only suitable for castrated males and therefore not to be used for bulls.

Utilise your GenSELECT Steer results to determine what genetics you wish to prioritise into your herd to improve genetic gain, produce consistency and increase productivity for future steer progeny.

Compatible with BVD testing.*

*BVD results will be reported separately to your GenSELECT results.

GenSELECT Profile is the only genomic tool on the market specifically designed for Hereford producers, using Hereford data from Australia and New Zealand.

GenSELECT Profile provides commercial Hereford breeders with a genetic benchmark of their herd against the wider Hereford industry.

It allows you to sample 30 females from your herd to create an average set of Genomic Breeding Values (GBVs).

Benchmark your herd against 11 key fertility, growth and carcase traits that influence herd profitability and long term sustainability.

Results from GenSELECT Profile can help Hereford producers refine selection pressure, make informed keep and cull decisions and select bulls with greater precision.

Compatible with BVD testing.*

*BVD results will be reported separately to your GenSELECT results.